Affiliate links in Instagram DMs
Comment LINK.Get the deal.In the DM.
To send affiliate links in Instagram DMs automatically, use comment-to-DM: people comment a keyword like LINK on your reel and DMpop DMs them your Amazon, Meesho, Flipkart, EarnKaro or Wishlink link, with every tap counted. It runs on Meta's official API and is free for 1,000 DMs a month.
Updated
On your reel
@priya.shops link chahiye 🙏
In her DMs, from you
Example. Names and products are made up.
How to send affiliate links in Instagram DMs automatically
Set it up once.Every comment gets the link.
It takes a few minutes per campaign. You can set it up before the reel goes live.
- Copy your affiliate link from Amazon Associates, Flipkart, EarnKaro, Wishlink or whichever programme you use. Use the link your programme gives you for that product.
- Connect Instagram to DMpop through Meta's login. You need a Business or Creator account. DMpop never sees your password.
- Create a campaign. Pick the post, your next reel (set it up before you post), or every post if you always use the same keyword.
- Add a keyword like LINK, DEAL or KURTA. Matching ignores case, emoji and punctuation, so “link pls 🙏” and “Link chahiye!!” both match LINK. Hindi works too: लिंक.
- Write the DM and paste the link. Keep it short, say it's an affiliate link, and add a button label like “Open deal”.
- Turn on the extras you want: a follow gate, a public reply under the comment (“Sent! Check your DMs”), and a follow-up message a few hours later. The follow-up needs an opening message or the follow gate: Instagram only lets you message again once the person taps a button. Use the follow gate sparingly; see what Meta's spam policy says about gating.
- Post the reel and tell people the keyword in the caption and on screen: “Comment LINK and I'll DM you.”
Instagram allows 750 private replies an hour per account and one per comment, sent within 7 days of the comment. A viral deal reel can hit the hourly limit; DMpop retries and logs anything it had to skip. More in Instagram DM limits.
Amazon, Meesho and Flipkart affiliate auto-DM examples
Two set-ups.Copy and tweak.
Short messages work best. Say what the link is, that it's an affiliate link, and nothing else.
Deals page
Daily Amazon and Flipkart loot deals.
- Keywords
- DEAL, LOOT, LINK, PRICE
- Post
- Every post, so one campaign covers every deal reel. Or one campaign per reel to see which deal gets taps.
- DM
- Hey {username}! Here's the deal from the reel 👇 Price can change any time, so check before you buy. (Affiliate link: I may earn a small commission.)
- Button
- Open deal
- Public reply
- DM bhej diya! Check karo 📩
Fashion creator
Kurtas, sarees and haul reels.
- Keywords
- KURTA, SAREE, LINK, SIZE
- Post
- Next reel, set up before you post the haul, with the follow gate on.
- DM
- Hii {username} 💛 Here's the kurta from today's reel. Size chart is on the product page. #affiliate
- Button
- Shop the kurta
- Public reply
- Sent in your DMs ✨
{username} becomes the person's Instagram handle. Matching is whole-word, so KURTA matches “kurta link do” but not “kurtaset”. Add the spellings people actually type.
Affiliate click tracking for Instagram
Know which reelgets the taps.
Your affiliate dashboard shows sales. It rarely shows which reel or keyword sent the buyer.
DMpop counts taps on the link in each DM. Each person counts once per campaign, and you see DMs sent, taps and click rate side by side for every campaign.
Use it to decide what to post next
- One campaign per reel or product. The numbers stay separate, so you can see which reel's DMs people actually tap.
- Compare hooks. Two reels for the same product with different openings tell you which hook brings people who actually tap.
- Spot dead links. Lots of DMs and almost no taps can mean the deal ended or the link broke. Update the campaign and the next DM goes out with the new link.
Click tracking works by sending the tap through a short redirect on app.dmpop.com, which then opens your link. If your programme doesn't allow redirected links, switch off Count link taps in the campaign. DMpop then sends your affiliate link exactly as you pasted it, and simply doesn't count taps for that campaign.
Follow to get the link
Grow whileyou sell.
The follow gate turns a deal reel into followers, not just one-time clicks.
With the follow gate on, DMpop checks with Instagram whether the person follows you. Followers get the link straight away. Non-followers get a “follow me first” message with an “I'm following” button, and tapping it checks again.
Instagram reports a brand-new follow with a short delay. So if the first check says “not following”, DMpop checks again a little later instead of telling the person they failed.
Use it on reels where the deal is worth a follow, like a big sale or a hard-to-find product. For everyday links, leave it off so nobody feels pushed.
Affiliate apps with free auto-DM vs DMpop
Already on Wishlink?Use both.
Several Indian affiliate apps include a free auto-DM for their creators. That is a good deal. Here is where each fits.
Wishlink, LehLah, Faym, HYPD, EK Creators by EarnKaro and Hey! Creators are among the affiliate apps that offer auto-DM as part of their creator tools. They usually DM only links from their own platform. Features change, so check each app.
DMpop sends any link: Amazon, Flipkart, Meesho, a Wishlink or EarnKaro link, your own store or a Google Form. It adds a follow gate that checks the follow, click tracking per campaign, a follow-up message, and a DM log with the reason for every skip.
How creators combine them
- Use the affiliate app's auto-DM on reels where all the products are from that app.
- Use DMpop on reels that mix programmes, link to your own store, or where you want the follow gate and taps.
- Never run both on the same post. Instagram allows one private reply per comment, so the second tool's DM fails.
Coming from ManyChat instead? See the ManyChat alternative for India comparison.
Affiliate disclosure and programme rules in India
Play bythe rules.
Before you go live
- Read each programme's rules. Amazon, Flipkart, EarnKaro and the rest each have terms on where and how links may be shared. They change, so read the current version for every programme you use.
- Disclose affiliate links. ASCI's guidelines for influencer advertising in India require a clear disclosure when you earn from a brand. Say so in the post and in the DM, in words people will notice.
- Check rules on shorteners and redirects. If a programme forbids shortened or redirected links, don't run its links through a shortener. DMpop's click tracking uses a redirect; for those programmes, turn off Count link taps in the campaign and the original link goes out untouched.
- Only DM people who ask. DMpop only replies to people who comment your keyword, DM it to you or reply to your Story with it. Keep it that way.
This is general information, not legal advice. Programme names are trademarks of their owners; DMpop is not affiliated with them, Meta or Instagram.
Questions
Affiliate DMs,answered.
Can I send Amazon affiliate links in Instagram DMs automatically?
Yes. With a comment-to-DM tool like DMpop, people comment a keyword on your post or reel and get a DM with your Amazon link. Check the Amazon Associates programme's current rules on where and how links can be shared, and disclose that it's an affiliate link.
Does it work for Meesho, Flipkart, EarnKaro and Wishlink links?
DMpop sends any link you paste, so it works with links from any programme. What each programme allows is up to its own terms, so read them before you start.
Is it free?
DMpop's Free plan sends up to 1,000 DMs a month with every feature, including click tracking and the follow gate. Paid plans are ₹99, ₹499 and ₹999 a month, GST included.
Will auto-DMing affiliate links get my account banned?
DMpop uses Meta's official Instagram API and only messages people who comment your keyword, DM you or reply to your Story with it. It stays inside Instagram's limits, like one private reply per comment and 750 an hour per account. Follow Instagram's rules and your affiliate programme's rules as well.
Why did someone comment the keyword but not get the link?
Open the DM log in DMpop. Every matching comment shows as Sent, Failed or Skipped, with a reason, such as the hourly limit, your monthly plan limit, or another tool already using the one private reply Instagram allows per comment.
Do I still need Wishlink or EarnKaro's own auto-DM?
Not necessarily, and you can use both. Those apps' auto-DM is free and usually sends their own links. DMpop sends any link from any programme and adds a follow gate, click tracking and a DM log. Don't run both on the same post, because Instagram allows only one private reply per comment.
Do I have to disclose affiliate links in India?
Yes. ASCI's guidelines for influencer advertising in India expect you to clearly disclose when you earn from a brand, which includes affiliate links. Read the current guidelines on ASCI's site and disclose in the post and the DM.
Free to start
Post the deal.Let the DM pop.
Connect your Instagram, pick a keyword, paste your affiliate link. The Free plan includes 1,000 DMs a month, and paid plans start at ₹99.