Free tool · Instagram comment keyword ideas
Comment keywordideas thatpeople type.
A good comment-to-DM keyword is one short word that matches the post, like PLAN, RECIPE or LINK, and that nobody types by accident. Pick your niche and what the DM does, and copy 10 keyword ideas, a reel caption line and a DM message. Free, no sign-up.
Updated
Comment to DM keyword examples by niche
Pick a niche.Copy the lot.
Ten keywords, mixing English and Hinglish, plus one in Hindi script. The caption, DM and follow prompt update as you pick. Everything is written by hand, so the same choice always gives the same ideas.
10 keyword ideas for Fitness and gym, Send a link. Main keyword ROUTINE.
ROUTINE, GYM, WORKOUT, DIET, ABS, PROTEIN, LINK, SEND, BHEJO, लिंक
Comma-separated, ready for DMpop's keyword box or the keywords column of a CSV import.
Comment "ROUTINE" and I'll DM you the full workout routine 📩
"ROUTINE" comment karo, full workout routine seedha DM mein aayega 📩
Hey {username}! Here's the full workout routine you asked for 👇 {link}
{username} becomes their Instagram handle. {link} is where your link goes.
Almost there, {username}! Follow @yourhandle, then tap the button below and I'll send the full workout routine.
Sent to non-followers when the follow gate is on. Change @yourhandle to yours.
What keyword to use for comment to DM
Keywords thatactually match.
How DMpop matches a comment to your keyword. Know these and you won't wonder why someone didn't get the DM.
Short01
One short word.
PLAN, RECIPE, LINK. Easy to type on a phone in one go, easy to remember from a 10-second reel. Long phrases get typed wrong.Not natural02
Skip words people type anyway.
Nice, wow, love, great, first, bro. People comment these without asking for anything, so every one of them would get your DM.Whole word03
PLAN won't match PLANNER.
Matching is whole-word by default. GUIDE matches “guide pls!” and “send guide 🙏”, not “guidebook”. Add plurals as their own keyword.Caps04
Case doesn't matter.
Write GUIDE in the caption so it stands out. guide, Guide and GUIDE all match the same keyword.Emoji05
Emoji are ignored.
Emoji and punctuation are stripped before matching. “PLAN 🔥🔥” matches PLAN, but a keyword that is only an emoji can never match.Hindi06
Works in Hindi script.
Keywords match in any script, so लिंक works as well as LINK. Add both if your audience types in both.
Comment for link: caption ideas that get comments
The caption has one job: say the word and say what they get. “Comment PLAN and I'll DM you the workout” is one comment, where “link in bio” is a trip to your profile and a hunt for the right link. Say it in the reel too, out loud or as on-screen text, so people who never open the caption still see it.
- Put the keyword in caps and quotes: Comment “PLAN”. It reads as an instruction, not as part of the sentence.
- Name the thing they get: “the full recipe with measurements” works better than “the link”.
- One keyword per post. Two different asks in one caption split the comments and confuse people.
- Using a follow gate? Say so. “Follow and comment PLAN” sets the expectation, so the “follow me first” message isn't a surprise. Use gates sparingly; see Meta's rule on gating.
Plan for typos and variants
Whole-word matching is strict on purpose, so add the variants people actually type as extra keywords: RECIPE and RECIPES, PDF and PDFS, KURTI and KURTA. A number keyword like 08 also matches O8, because people type the letter O for a zero.
Check your Hidden Words filter
Comments hidden by Instagram's Hidden Words or spam filters may never reach any app, DMpop included. If a keyword works for you but not for some followers, read why an auto DM doesn't send.
Set up comment to DM in DMpop
Got the keyword?Make it reply.
DMpop sends the DM for you when someone comments your keyword. The Free plan includes 1,000 DMs a month.
- Connect Instagram through Meta's own login. You need a Business or Creator account. DMpop never sees your password.
- New campaign. Pick the post, your next reel (set it up before you post), or every post.
- Paste the keywords and the DM. Add your link. Turn on the follow gate or a public reply under the comment if you want them.
- Test it by commenting the keyword from a second account. The DM log shows Sent, Failed or Skipped, with the reason.
Prefer to ask? With DMpop's MCP server, ChatGPT or Claude can set up the campaign from one sentence. Building it into your own tool? Use the comment-to-DM API. Running many client accounts? See DMpop for agencies.
Questions
Keywords,answered.
What is the best keyword for comment to DM?
One short word that matches the post and that people wouldn't type by accident: PLAN for a workout plan, RECIPE for a recipe, LINK or SHOP for a product. Put it in caps in the caption and say what they get. The generator above gives 10 ideas for your niche.
Should I use LINK as my keyword?
It works and people know it. The catch is that LINK also matches comments like “link in bio?”, so everyone asking gets the DM, which is usually what you want. If you run several posts at once, a post-specific word like ROUTINE or KURTI keeps the stats clearer.
Can I use more than one keyword on a reel?
Yes. A DMpop campaign takes up to 10 keywords, and any one of them triggers the DM. Use one main keyword in the caption and add spelling variants, plurals and a Hindi-script version as extras.
Does the keyword have to be the whole comment?
No. With whole-word matching, the keyword just has to appear as a word anywhere in the comment. “PLAN bhejo please 🙏” matches PLAN. It won't match inside a longer word, so PLAN doesn't match PLANNER.
Are keywords case-sensitive?
No. Case doesn't matter, and emoji and punctuation are ignored. Accents are folded too, so preço matches preco.
Can I use a Hindi keyword?
Yes. DMpop matches keywords in any script, including Devanagari, so लिंक or कीमत work. Many Indian audiences type Hinglish in Roman letters, so it's worth adding the Roman version as well.
Can I reply to every comment, whatever it says?
Yes. DMpop has an “any word” mode that replies to every comment on the post. It suits giveaways where any comment counts. For a link or a freebie, a keyword is better: it filters out people who were just saying hi.
Do I need DMpop to use these ideas?
No. The keywords, caption lines and DM templates work with any comment-to-DM tool. The tips about whole-word matching, emoji and scripts describe how DMpop matches; other tools may match differently, so check theirs.
Free to start
Keyword ready.Let the DM pop.
Connect Instagram, paste your keyword and DM, and post the reel. The Free plan includes 1,000 DMs a month, and paid plans start at ₹99.