Free library · Instagram DM templates

DM templates.Copy, tweak,send.

A good comment-to-DM message is short: their name, one line on what they get, and a button. Here are 49 hand-written Instagram auto DM templates in English and Hinglish, by use case, each with its button label and a character count against the real limits. Free, no sign-up.

Browse templates →The limits

Updated 9 November 2026

Comment on your reel

@meera.saves BUDGET 🙏

Her DMs, from you

Hey meera.saves! Here's the budget template you asked for 👇 Make a copy so you can edit it.Get the template

Example. The name is made up.

Comment to DM message examples: what makes one work

Short.Specific.One button.

Start with their name

“Hey {username}!” tells them this is the thing they just asked for, not spam. One mention is enough.

Say what it is, in their words

If the caption said “my budget template”, the DM says “the budget template you asked for”. Same words, so nobody wonders whether they got the right thing. Need the caption side? Use the caption CTA generator.

Put the link on a button with a verb

“Get the template”, “Join on WhatsApp”, “Price dekho”. A verb tells people what happens when they tap, and 20 characters is enough for one. In DMpop the link goes on the button, and {link} in the text is taken out; if Instagram ever refuses the button, DMpop sends the link in the text where {link} sits.

Answer the next question

“Make a copy so you can edit it.” “Tap Download if you want it offline.” “Check the price before you buy.” One line that saves a reply.

Disclose affiliate links

ASCI's influencer guidelines in India expect a clear disclosure when you earn from a brand. “Affiliate link” or “#ad” in the DM costs a few characters. Some programmes also ban redirected links; for those, turn off Count link taps so the link goes out exactly as pasted. More on affiliate links in Instagram DMs.

Instagram DM character limits for auto DMs

The limits,exactly.

Checked in DMpop's code on 9 November 2026. The counts on every template above use these numbers.

What	Limit	Why
Any message box	1,000 characters	DMpop's limit for the DM, opening message, follow prompt and follow-up.
Message sent with a button	640 characters sent	The link DM, opening message and follow prompt go as a Meta button template; DMpop sends the first 640.
Button label	20 characters	DMpop sends the first 20 characters of every button.
Opening message button	64 accepted, 20 sent	The box takes 64, but only the first 20 characters go out. Write 20.
Link buttons per DM	2 in the builder	Each with its own label, up to 20 characters.
Attachments	None	DMs carry text and link buttons only. Host files and send a link.
Follow-up delay	Up to 24 hours	And only after a button tap in the chat, or a DM with the keyword.

Placeholders that don't work everywhere

{username} works in every message: the DM, opening message, follow prompt and follow-up. It adds the handle's length (Instagram handles are up to 30 characters).
{link} belongs in the DM with your link. Leave it out of the opening message, where it isn't filled in, and the follow-up, where it's removed.

Hitting other limits, like how many DMs an hour? See Instagram DM limits.

Instagram DM template order: opening message, follow gate, follow-up

Which messagegoes when.

Up to four messages can come from one comment. Only the DM with your link is required.

Opening message (optional). A first message with one button, like “Send me the link”. The tap is a reply from them, which opens the chat.
Follow prompt (optional, only with the follow gate on). Non-followers get it with an “I'm following” button; DMpop checks the follow with Instagram when they tap. Use it sparingly; see Meta's rule on gating.
The DM with your link. Your message, with the link as a button under it. Without the two extras above, this is the first and only message from the comment.
Follow-up (optional). Sent after the delay you set, up to 24 hours, but only if they tapped a button in the chat or DMed you the keyword. A plain comment followed by the link DM never gets one, because Instagram allows one reply to a comment until the person responds.

Setting this up in DMpop: New campaign → pick the post → add the keyword → paste the DM and link → turn on the extras under Optional extras. Or have ChatGPT or Claude do it through the DMpop MCP, or send the same fields through the API.

Questions

DM templates,answered.

What should an Instagram auto DM say?

Three things: their name ({username}), one line saying what this is (“here's the budget template you asked for”), and a button with a short label. Add a disclosure if it's an affiliate link, and an answer to the obvious next question, like how to edit or download.

What does {username} turn into?

In DMpop, {username} becomes the person's Instagram handle, without the @. If Instagram doesn't give the handle for some reason, DMpop writes “there” instead, so “Hey {username}!” still reads as “Hey there!”.

How long can an Instagram DM button label be?

20 characters. DMpop sends the first 20 characters of every button label. The opening-message button box accepts up to 64, but only the first 20 go out, so keep every label to 20. Most emoji count as 2.

How long can the message be?

DMpop's message boxes take up to 1,000 characters. A message sent with a button (the DM with your link, an opening message or a follow prompt) is a Meta button template, and DMpop sends its first 640 characters. Short messages read better anyway.

Can I send a PDF or image in the auto DM?

Not as an attachment. DMpop's DMs carry text and link buttons only. Host the file on Google Drive, Notion or your site and send the link; the freebie templates above are written for that.

Can I add more than one link?

Yes. The campaign builder has a second link with its own button label, also up to 20 characters. Put the one most people want first.

Why didn't my follow-up message send?

A follow-up only goes after the person taps a button in the chat (an opening message's button or the follow gate's “I'm following”) or DMs you the keyword. Instagram allows one reply to a comment until the person responds, so a comment followed by the link DM can't be followed up.

Do these templates work with ManyChat or other tools?

The wording does. The {username} placeholder, the character limits and the follow-up rule described here are how DMpop works; other tools use their own placeholders and settings, so check theirs.

Template picked.Let the DM pop.

Paste the message and button into a DMpop campaign, add your keyword and post. The Free plan includes 1,000 DMs a month, and paid plans start at ₹99.

Start with DMpop →See pricing