Webinar registration link in Instagram DMs
Comment WEBINAR.Get theregistration link.
To send webinar registration links in Instagram DMs automatically, paste your Zoom, Topmate, YouTube Live or Google Form link into a comment-to-DM campaign: anyone who comments a keyword like WEBINAR gets the link in their DMs. DMpop sends it once, on the comment. Reminders on the day come from your webinar platform or Instagram's own reminders.
Updated
On your reel
@arjun.invests MASTERCLASS 🙌
In his DMs, from you
Example. Names are made up.
Event registration link in Instagram DMs, automatically
Comment in.Registeredin a minute.
For free masterclasses, launch webinars, workshops and Q&A sessions.
- Set up registration where the session runs: a Zoom meeting with registration, a Topmate webinar, a scheduled YouTube Live, or a Google Form if the call link comes later. Copy the link people should open.
- Connect Instagram to DMpop through Meta's login (Business or Creator account), and create a campaign on the announcement reel, your next reel, or Any post while registrations are open.
- Add keywords like WEBINAR, MASTERCLASS, LIVE, REGISTER and वेबिनार. Matching ignores case, emoji and punctuation.
- Put the date, time and time zone in the DM, with the link as a button (“Register free”; 20 characters at most). Say what happens after they register, like “Zoom emails you the link”.
- Turn on Also reply to DMs and Story replies so the same keyword works in a DM or a reply to your Story. That's your channel for the last-day push and for the Live itself (see below).
- Test from a second account, register yourself through the button, and post.
Zoom, Google Meet, YouTube Live, Topmate or Instagram Live
Which link?Who reminds?
What you paste into the DM, and which tool handles the reminder. Facts from each platform's own help pages, checked November 2026.
| Where it runs | Link to send | Registration | Reminders and join link |
|---|---|---|---|
| Zoom meeting with registration | The meeting's registration link | Needs a Pro, Business, Education or Enterprise account and a licensed host. Up to 4,999 registrants per occurrence. Automatic or manual approval. (Zoom) | The join link arrives in Zoom's confirmation email by default, not on the page. |
| Topmate webinar | The webinar on your topmate.io page | Topmate says webinars can be paid or free, on your own link or the Zoom Pro most accounts include. (Topmate) | Topmate says it reminds by email a day before and just before, plus WhatsApp on paid bookings. |
| YouTube Live | The scheduled stream's watch link | No sign-up. Your channel must be verified to go live, and the first stream can take up to 24 hours to enable. (YouTube) | Viewers tap Notify me to get a notification when it goes live. (YouTube) |
| Google Meet | A Google Form first; the Meet link later | A Meet link is a join link, not a sign-up page. Collect names with a Google Form, then send the Meet link by email. | Whatever you send registrants yourself. |
| Instagram Live | No link: schedule the Live and share it | Scheduled 1 hour to 90 days ahead. Going live needs a public account with 1,000+ followers. (Instagram) | Posts and stories you share of a scheduled Live let people set a reminder. |
Instagram webinar reminder DM: what's possible
One DM onthe comment.Not a drip.
Most webinar no-shows happen on the day. Here's what a DM can do about that, and what it can't.
What DMpop sends
One DM with the registration link, when someone comments your keyword. Instagram allows one private reply per comment, sent within 7 days of the comment. After that, a business can only message the person again if they respond, and then within 24 hours of their response (Meta's private replies docs).
The follow-up, and its limits
Send a follow-up goes out 0 to 1,440 minutes after the person taps a button in the chat (your opening message's or the follow gate's) or DMs you the keyword. A plain comment-to-link DM never gets one. So use it for “Did you register? Zoom's email can land in spam” an hour later, not for a reminder five days later.
Reminders that do work
- Your webinar platform's reminders. Topmate reminds by email and, for paid bookings, WhatsApp. Zoom puts the join link in its confirmation email. Collect emails or phone numbers at registration so you have your own way to reach people.
- An Instagram post with a reminder. Professional accounts can add a reminder to a feed post, created between 1 hour and 3 months before the event. People who tap the bell get a notification 24 hours before, 15 minutes before and at the start (Instagram Help).
- A day-of Story. Post a Story on the day: “Starting at 7. Reply LINK and I'll send it.” With Also reply to DMs and Story replies on, every reply with the keyword gets the link. They messaged you, so this is a new conversation, not a second reply to an old comment.
- A countdown reel. A new reel with the same keyword brings in new comments, and each new comment gets its own DM.
Instagram Live comments and auto DM
Live commentsdon't triggerDMpop.
Said plainly, because some people will try it mid-broadcast.
DMpop subscribes to two kinds of Instagram notification: comments on posts and reels, and messages. Meta sends comments on a live broadcast through a separate notification type, live_comments (Meta's webhook fields), which DMpop doesn't subscribe to. So a keyword typed into a Live doesn't get a DM. Meta also only allows a private reply to a Live comment while the broadcast is running.
What works during a Live:
- Ask people to DM you the keyword. With Also reply to DMs and Story replies on, the DM gets the link straight back. Say it out loud and pin a comment saying it.
- Point to a reel. “Comment LINK on my last reel” works too, since that's an ordinary comment.
Masterclass funnel on Instagram: an example
Reel, register,Story, show up.
A finance educator running a free Sunday masterclass on Zoom. Times in IST.
| When | What you post | What DMpop does |
|---|---|---|
| Monday | Announcement reel: “Comment MASTERCLASS for Sunday's free class” | DMs the Zoom registration link to every matching comment, with a public reply like “Link is in your DMs 📩”. |
| Mon to Sat | Two more reels on the topic, same keyword | The campaign is on Any post for the week, so comments on every reel get the link. |
| Saturday | Feed post with an Instagram reminder for Sunday 7 pm | Nothing. Instagram sends the reminder notifications to people who tapped the bell. |
| Sunday, 5 pm | Story: “2 hours to go. Reply LINK if you haven't registered.” | Replies with LINK get the registration link (Also reply to DMs and Story replies on). |
| Monday after | Reel with a clip from the class | You change the campaign's link to the recording or the paid programme. With Count link taps on, old DM buttons follow the change. |
Selling a paid programme at the end? See course links in Instagram DMs for pricing in the DM and measuring taps against sales. If people say the DM never arrived, they may not follow you: Instagram puts the DM in their message requests. See Instagram DM going to Requests.
Measure it per campaign: DMs sent, link clicks (each person once) and click rate in DMpop, registrations in Zoom or Topmate. The follow gate is optional and usually wrong for a free event: it puts a step between people and your registration page, and Meta's spam policy has a line on gating content behind follows (read it first). Prefer to set up campaigns by asking? Use the DMpop MCP with ChatGPT or Claude.
Questions
Webinar links,answered.
Can I send a webinar registration link in Instagram DMs automatically?
Yes. Paste the registration link (Zoom, Topmate, YouTube Live or a Google Form) into a comment-to-DM campaign. Anyone who comments your keyword, like WEBINAR, gets the link as a button in their DMs.
Can DMpop send a reminder DM before the webinar starts?
Not on the day. DMpop sends the link once, when someone comments. Its follow-up message goes out 0 to 1,440 minutes after the person taps a button in the chat or DMs you the keyword, and never after a plain comment, because Instagram allows one reply to a comment until the person responds. Use the registration platform's reminders, or Instagram's own reminder posts, for the day itself.
Do Instagram Live comments trigger DMpop?
No. DMpop listens to Instagram's comment and message notifications. Comments on a live broadcast come through a separate notification type that DMpop doesn't subscribe to, and Meta only allows a private reply to a Live comment while the broadcast is on. During a Live, ask people to DM you the keyword instead.
How do Instagram Live reminders work?
Schedule the Live in Instagram (1 hour to 90 days ahead) and share it; Instagram says posts and stories you share include an option to set a reminder. Separately, professional accounts can add a reminder to a feed post: people who tap the bell get notified 24 hours before, 15 minutes before and at the start.
Does Zoom show the join link after registration?
By default, Zoom sends the join link in the registration confirmation email. Tell people that in your DM so they check their inbox. Zoom also says meeting registration needs a paid account and a licensed host.
What should I do with the campaign after the webinar?
Change its link to the recording or your next session, or pause it. With Count link taps on, buttons in DMs already sent open the new link too. Don't delete it: deleting a campaign breaks the links in DMs it already sent.
Is it free?
DMpop's Free plan includes 1,000 DMs a month, 5 live campaigns and every feature. Paid plans are ₹99, ₹499 and ₹999 a month, GST included.
Free to start
Post the reel.Fill the room.
Connect your Instagram, pick a keyword, paste your registration link. The Free plan includes 1,000 DMs a month and every feature, and paid plans start at ₹99.